Launched in 1984, the Transformers toyline was promoted through both a comic book by Marvel Comics and an animated series produced by Sunbow Productions. Although the comic outlived the animated series by a number of years, it was the animated series that truly captured the hearts and minds of children worldwide more so than any other piece of Transformers media from its twenty-three year history. Now a feature film has been made and Alsa had a hand in it. Optimus Prime is the leader of the Autobots and Alsa paints were used for his flame job.